Write in a way that comes naturally.
Work from a suitable design.
Write with nouns and verbs.
Do not overwrite.
Avoid the use of qualifiers.
Do not affect a breezy style.
Use orthodox spelling.
Do not explain too much.
Avoid fancy words.
Do not take shortcuts at the cost of clarity.
Prefer the standard to the offbeat.
Make sure the reader knows who is speaking.
Do not use dialect.
Revise and Rewrite.
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